Overview
Introduction
Since its establishment in 2018, Armoire.com Ltd. has gained a strong reputation as a socially responsible retail chain in the fashion industry. The company focuses on trading, importing, and exporting high-quality garments while maintaining ethical business practices.
With three showrooms and a robust e-commerce platform, Armoire.com Ltd. offers customers an exclusive shopping experience through both physical and online channels.
From its beginning at Pink City, Gulshan-2, Dhaka, the company has grown by staying committed to quality and ensuring the uniqueness of its products. Armoire.com Ltd. takes pride in its socially conscious approach, ensuring that its business practices reflect a commitment to the community and sustainability.
Who We Are
Brand Identity
Armoire.com Ltd. reflects the contemporary Bangladeshi lifestyle by offering a curated selection of clothing and fashion items that blend tradition with modernity. The retail chain caters to diverse fashion needs, from casual wear to formal attire, ensuring that every wardrobe is a reflection of individual style.
Rooted in Bangladeshi culture, Armoire.com emphasizes locally inspired designs while embracing global trends. The brand is known for its commitment to quality, affordability, and inclusivity, offering pieces that appeal to all age groups and tastes.
Core Values
Ethical sourcing, quality products, customer-first philosophy, and community commitment define everything we do.
Vision
To become Bangladesh's most trusted premium fashion retail chain — where heritage meets modernity.
Mission
Providing every Bangladeshi with access to high-quality, ethically sourced fashion at accessible price points.
Sustainability
Integrating sustainable practices and ethical sourcing across our 11-country global supply chain.
What We Offer
Product Range
| Category | Sub-Category | Type |
|---|---|---|
| Apparel (Women) | Formal, Casual, Ethnic | Core Product |
| Accessories | Bags, Jewellery, Scarves | Core Product |
| Footwear | Heels, Flats, Casual | Core Product |
| Lifestyle Products | Home, Beauty, Wellness | Extended Range |
| Shawl Collection | Pashmina, Silk, Embroidered | Signature Line |
| Seasonal Collections | Eid, Puja, Summer, Winter | Limited Edition |
| Fast Fashion | Trend-Driven Pieces | Regular Line |
Target Audience
- Urban ProfessionalsWorking women seeking sophisticated, quality fashion that transitions seamlessly from office to evening.
- Young AdultsFashion-forward individuals who appreciate trend-led collections that reflect Bangladeshi identity.
- FamiliesShoppers seeking quality and value across all categories for everyday and special occasion wear.
Reach & Distribution
Market Presence
Armoire.com Ltd. is present at prestigious shopping hubs and online platforms, offering convenience and flexibility to all customer segments across Dhaka and beyond.
Geographic Reach
Physical stores in Gulshan-2 and Banani, with online delivery network covering all major cities in Bangladesh.
Online Platform
Full e-commerce website, social media channels (Facebook, Instagram @aarmoire6), and in-app features for seamless shopping.
Delivery Network
Reliable last-mile delivery service ensuring products reach customers across Bangladesh promptly and safely.
Social Commerce
Active social media presence with regular campaigns, product launches, and customer engagement initiatives.
Customer Experience
Retail Experience
Armoire.com Ltd. aims to create extraordinary buying experiences — whether in-store or online, every touchpoint is designed to delight the customer.
- Shopping-Friendly LayoutSpacious, well-organized showrooms designed for comfortable browsing with thoughtful product placement.
- Staff HospitalityTrained fashion consultants providing personalized service and styling guidance in every store.
- Soothing AmbiancePremium lighting, interior design, and music curated to create a luxury retail atmosphere.
- User-Friendly InterfaceIntuitive online shopping experience with personalized recommendations powered by customer data.
- Seamless CheckoutMultiple payment options and a streamlined checkout process both in-store and online.
- Return & Exchange PolicyHassle-free return and exchange policies ensuring complete customer satisfaction post-purchase.
- Loyalty & Priority ServiceDedicated loyalty program with rewards, early access to new collections, and priority customer service.
Strategy
Market Operation
Armoire.com Ltd. employs a dynamic marketing strategy focused on 360° channels including physical stores and digital platforms. It leverages social media and e-commerce to reach its target audience. The company emphasizes customer-centric campaigns, seasonal promotions, and trend-driven collections.
By utilizing data-driven insights and personalized marketing, Armoire.com builds strong customer loyalty and enhances brand visibility across Bangladesh's competitive fashion market.
360° Marketing
Integrated approach spanning physical stores, digital, social media, and influencer collaborations.
Seasonal Promotions
Eid, Puja, and holiday-specific collections with targeted campaigns to drive footfall and online sales.
Data-Driven Insights
Using customer data and purchase patterns to create personalized recommendations and campaigns.
Community Marketing
Building a loyal community through loyalty programs, exclusive previews, and customer events.
By The Numbers
Key Figures
Reach Us
Contact Information
Hotline
Corporate Office
Tower Hamlet, Level 9, 16 Kemal Ataturk Avenue, Banani, Dhaka-1230
Flagship Showroom
Gulshan Pink City Shopping Complex, Gulshan-2, Dhaka 1212
Document
Company Profile PDF
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